Zespri North America

Raul Murguia , Head of Marketing - Americas
Ramon Rodriguez, Brand Manager
Sarah Deaton, Marketing Manager

LRXD *Lead Agency

Travis Brown, Art Director
Cody Radcliff, Designer
Tyler Merritt , Designer
Dan Alexander, Lead Developer
Jamie Reedy, Creative Director
Stephen Hausrath, Senior Studio Artist
Ashley Rutstein, Associate Creative Director
Kelsey Steffes , Associate Creative Director
Eric Kiker, Chief Strategy Officer
Megan Gonzalez, Group Account Director
John Gilbert, Chief Digital Officer
Samantha Johnson, Media Director
Rebecca Hynes, Producer

Tulips & Chimneys/Strange Beast

Nina Pfeiffer, Executive Producer
Kitty Turley, Executive Producer
Ree Treeweek , Director Animation

03:07

Kevin Fitzgerald , Director Live Action

We designed “Let Your Taste Wander” as a multimedia campaign to pique people’s curiosity about golden kiwi. Through animated video ads, print, a "Wander & Win" challenge, a microsite, social media, influencer partnerships, and in-store efforts, we engaged the demographic sweet spot, and enticed people to break from their boring shopping routines and place Zespri SunGold in their carts. Ultimately, SunGold’s sales increased 42.7% nationally in 2019 while overall U.S. fruit sales were flat, and the brand’s sales accounted for more than half of the entire kiwi category’s growth.