Devour

David VanHimbergen, Head of Springboard
Katy Marshall, Springboard Marketing & Sales Lead
Juliet Levine, DEVOUR Brand Lead
Caio Santos, Head of Category Marketing, Frozen
Aubrey Burger, Brand Manager, Frozen Meal Solutions
Joshua Kwiatkowski:, Senior Associate Brand Manager, Frozen Meal Solutions

DAVID The Agency *Lead Agency

Gabriel Roldan , Junior Planner
Ricardo Casal, Executive Creative Director:
Juan Javier Peña, Executive Creative Director
Carmen Rodriguez, Head of Account Management:
Jean Zamprogno, Associate Creative Director
Carolina Foster, Sr. Account Executive:
Fernando Pellizzaro, Associate Creative Director
Nneoma Chukwueke, Asst. Account Executive:
Melusi Mhlungu, Senior Copywriter
Sofia Rosell, Art Director
Marina Rodrigues, Producer
Jon Carlaw , Director of Strategy
Mariana D’Aprile , Group Account Director
Stephanie Salvador, Senior Planner

VaynerMedia

Starcom

Devour is a small frozen food brand that competes in a category that is dominated by a handful of players. So, how do we grow a small brand that is outspent and outranked by its biggest competitors?  We set out to create the most talked about campaign of the Superbowl. We turned Devour into Frozen Food Porn. We captured the unapologetic pleasure and instant gratification that can only come after 3 minutes and 30 seconds in the microwave on high.  And then we tempted America with Fork play.