PepsiCo

Julie Raheja-Perera, CMO Central Division
Angela Topel, Sr. Director of Brand
Laura Shepherd, Senior Marketing Manager
Pamela Madigan, Senior Design Manager
Nora Quartaro, Communications Director
Anna Hellgeth, Communications Manager

TracyLocke *Lead Agency

Eric Smith, Creative Director
Ashley Garofalo, Account Director
Chris Barish, Associate Creative Director
Jenn Racek, Senior Applications Developer
Michael Apodaca, Design Director
Shawn Kraemer, Executive Creative Director
Brett Wilson, Account Executive
Ethan Kociela, Associate Creative Director
Courtney Mocio, Buyer
Kelley Kelley, Media Supervisor

Golin *Lead Agency

Logan Williams, Director, Vice President
Mallory Jensen, Manager
Joseph Gigante, Sr. Manager
Christina Panta, Manager

Motive

North America Branding

New Heartland Group

“Out Here It’s Dew” was set to win relevance with lapsed Heartland shoppers by championing the outdoors when the COVID-19 crisis sent everyone into quarantine, causing record unemployment. Known for being bold, we pivoted by turning marketing dollars into meaningful dollars thus providing financial stimulus to help economically affected heartland shoppers afford fishing & hunting licenses. Plus gear for when they could return to the only place they felt safe, the outdoors. They paid us back with +16 core sales,+.3% HH penetration and most importantly, their heartfelt “Heartland” appreciation.