Mars Petcare

Elizabeth Barrett, Marketing Director
Craig Neely, Vice President, Marketing
Rob Haller, Global CMI Director
Lindsay Smith, Associate Brand Manager

BBDO New York *Lead Agency

Annemarie Norris, EVP, Group Planning Director
Karin Santiago, VP, Planning Director
Brian Brydon, VP, Communications Planning Director
Peter Kain, EVP, Executive Creative Director
Gianfranco Arena, EVP, Executive Creative Director
Judd Counsell, Creative Director
Sally Nathans, EVP, Senior Account Director
Elizabeth Maini, SVP, Account Director
Isabel Pluck, Account Manager
Crystal Rix, Chief Strategy Officer / Global Chief Marketing Officer
Carmen Vasile, Global Account Lead Mars Petcare and Board Account Director
James Miller, EVP, Head of Strategy (Mars) / Head of Strategy (BBDO Europe)
Tina Allan, Managing Director, Data Solutions
Christine Yang, VP, Data Solutions
Jaime Chou, Junior Planner
Chelsea Berk, Account Executive
David Lubars, Chief Creative Officer, Worldwide
Larissa Magera, Copywriter
Morgan Hoff, Art Director
Samantha Spellman, Junior Art Director
Sandi Spino, Junior Copywriter
Amy Wertheimer, Executive Producer
Sarah Knowlton, Producer

MediaCom

Peter Lukashevich, Associate Media Director
Archana Kumar, Global Strategy Lead, Pedigree
Deborah Segal, Senior Manager, Business Science
Stefanie Flaum, Title: Senior Partner, Media Director

Weber Shandwick

Samantha Barron, Senior Manager
Madeline Coe, Associate, Media Relations
Ellie Halter, Associate
Emily Fisher, Senior Vice President

Barefoot Proximity

Audra York, Group Director, Client Partnership
Stephanie Peacock, Account Director, Client Partnership

World War Seven Studios, LLC.

David Shafei, Director
Josh Ferrazzano, Executive Producer
Megan Pfaffenroth, Head of Production

In 2020, PEDIGREE® launched the One True Loyalty Program, the only loyalty program in the world that gives YOU the best kind of loyalty there is: the enduring companionship of a dog. All you had to do was buy two bags of PEDIGREE® and PEDIGREE® paid your dog’s adoption fee.  It not only drove +10% incremental sales at Walmart, it had an overall return of $5.83 per advertising dollar spent, increased shelter foot traffic by nearly 60%, adoption searches by 53% and helped over 600 dogs find forever homes.