Mondelēz International

Lauren Flanigan, Senior Brand Manager
Maria Spaulding, Associate Director, Gum
Katie Kostyak, Associate Brand Manager
Natalie Gadbois, Brand Manager

VMLY&R Commerce *Lead Agency

Kayla Ovington, Associate Account Director
Annette Fonte, EVP, Managing Director
Manuel Bordé, Global Chief Creative Officer
Chad Ingram, Executive Creative Director
Jowita Kostek, Associate Creative Director
Will Wilson, Associate Creative Director
Ben Griffiths, Regional Design Director
Lucas Pimenta, Regional Motion & Content Designer

VaynerMedia

Ketchum

Brands everywhere want to connect with younger generations but too often sound… off-beat. Trident found a better rhythm and set the tone for authentic engagement by turning Trident Vibes packs into AR keyboards—and Trident fans into music producers. Soon, content creators big and small were engaging on their own wavelength— dropping their own custom tracks, tunes and even music videos on social. The results hit a high note, blowing past industry standards, generating millions of impressions, 100% positive sentiment and connecting with the target on a personal, musical level.