CLIENT
Progressive Insurance
Tricia Griffith, Chief Executive Officer
Jeanine Delsanter, Marketing Manager
Bailey Wells, Manager of Marketing Strategy
Meghan Walsh, Business Leader of Creative Management
Lauren Barger, Director Consumer Marketing Strategy
Chaz Warner, Programmatic Media Manager
Jeff Charney, Chief Marketing Officer
Andrew Christopher, Marketing Specialist
Bruce Perlman, Integrated Marketing Business Leader
Whole Foods Market
AGENCY
Sean McBride, Chief Creative Officer
Nate Donabed, SVP Creative Director
Zac Milner, ACD Copywriter
Gail Felcher, SVP Marketing Director
Kylee Donovan, Associate Director of Brand Strategy
Thomas Hair, Creative Director
Mike Lawson, SVP Executive Broadcast Producer
Joshua Kahn, SVP Creative Director
Catherine Sheehan, EVP Brand Strategy DirectorVal Bettini, Chief Client Officer
Kate Conway, Senior Project Manager
Danielle Balanov, Associate Producer
Danielle Ivicic, Head of Business Affairs
Station Film, Inc.
MWWPR
Union Editorial
Allison + Partners PR
SUMMARY
With Thanksgiving 2020 shaping up to be a very unconventional holiday, Progressive carved out a role in a massive cultural conversation that, in any normal year, would exclude insurance brands. Partnering with Whole Food to launch a product to ease the-burden on pandemic-induced first-time chefs, Progressive connected with consumers in a very nontraditional, but relevant way. The buzz-worthy partnership and the Turkey Protection Plan drove positive sentiment and conversation around the brand and gave consumers a new appreciation for where and how insurance can show up.