CLIENT
Procter & Gamble International Operations S.A.
Noem Pik (Associate Brand Director, Procter & Gamble International Operations S.A.) John Claughton (Global Brand Director, Procter & Gamble International Operations S.A.) Hylke van den Heuvel (Brand Manager, Procter & Gamble International Operations S.A.) Milena Grabarczyk (Assistant Brand Manager, Procter & Gamble International Operations S.A.) Francesco Crivellari (Assistant Brand Manager, Procter & Gamble International Operations S.A.) Noam Pik (Associate Brand Director, Procter & Gamble International Operations S.A.) Amanda Blades (Global Communications Manager, Procter & Gamble International Operations S.A.)
AGENCY
Jennifer Gauselmann (Grey Duesseldorf GmbH)Fabian Kirner (CCO,Grey Duesseldorf GmbH)Neil Elliot (ECD,Grey Duesseldorf GmbH)Mark Hendy (ECD,Grey Duesseldorf GmbH)Verena Koschel (Senior Copywriter,Grey Duesseldorf GmbH)Bettina Trpitz (Regional Communication Director,Grey Duesseldorf GmbH)Stefanie Wilken (Account Director,Grey Duesseldorf GmbH)Lisa Kokorsky (Junior Account Executive,Grey Duesseldorf GmbH)Jonas Pieper (Senior Planner,Grey Duesseldorf GmbH) Alessandro Panella (CSO,Grey Duesseldorf GmbH)Kim Florio (Head of Strategy and Innovation,Grey Duesseldorf GmbH)Torsten Gerst (Senior Producer,Grey Duesseldorf GmbH)Nina Koehler (Junior Producer,Grey Duesseldorf GmbH)
MSL Group
Kinda Jackson (Head of Digital Communications _ Consumer, MS&L Group)Al Baird (Creative Director, MS&L Group)Krupa Roy (Senior Account manager, MS&L Group)Xuan Lim (Copywriter, MS&L Group)
SUMMARY
Febreze Noseblind is not a campaign, but a contagious idea that proved the strength of its insight by opening the minds and noses of our target group and reviving a weakened Febreze business in UK and Ireland. Clever and relevant, Noseblind not only stopped a declining sales trend but led to a staggering recovery. Value share grew by 23.4% _twice the objective_ volume by 8.1%. And household penetration by a healthy 15%. Consumers loved it - communication scored significantly better on uniqueness and engagement. Breathe Happy _ again.
