Kofola CS

Marcela Vuong (Kofola CS a.s.)

Zaraguza *Lead Agency

Juraj Pobjecky (Strategy Director Zaraguza)
Michal Pastier (Creative Director Zaraguza)
Igor Majkœt (Creative Director Zaraguza)
Jaroslav V'gh (Copywriter Zaraguza)
Jan Marcinek (Copywriter Zaraguza)
Maro_ Hamorsk_ (Copywriter Zaraguza)
Mirka Biel (Copywriter Zaraguza)
Michal Pastier (Copywriter Zaraguza)
Igor Majkœt (Art Director Zaraguza)
Juraj _œtovec (Art Director Zaraguza)
Martin _rep (Photographer Zaraguza)
Tom‡_ _karba (Graphic Designer Zaraguza)
Krist'na Maz‡kov‡ (Graphic Designer Zaraguza)
Andrej Nem_ek (Graphic Designer Zaraguza)
Andrej Medved (Account Manager Zaraguza)
Pavol Eichler (Online Media Planner; Social Media Zaraguza)
Martin Rajec (Online Media Planner; Social Media Zaraguza)
Monika Prisen__‡kov‡ (Online Media Planner; Social Media Zaraguza)

MƒEDEA a.s.

Jakub Bouda (MƒDEA a.s)

Despite being heavily outspent by the mighty Coke, our quirky Fofola campaign for Kofola, the Czechoslovak cola brand, was the most successful in its history and more salient than Coke•s. By making Kofolas traditional values relevant to a younger generation, we created an idea that transformed their perceptions of the brand and which they wanted to share. Their enjoyment of the campaign led to over 30 million online views of which 78% was organic and worth 327 000—. Most importantly however, our campaign boosted sales of Kofola by over 32%.