Scout Association of Croatia

Dan Špicer, Business Director

Imago Ogilvy *Lead Agency

Gordana Golik, Art direktor
Igor Mladinović, Chief Creative Director
Darko Bosnar, Creative Director
Hiam Hamed, Account Manager
Ivana Mlinarić, Account Executive

Bornfight

Sanja Gumhalter, Strategic partnerships executive
Tomislav Ježidžić, Junior front-end developer

From ashes of burned trees, unique crayons (Boralica ash crayons) were made. People could use those crayons to draw their own tree and join the reforestation initiative via boranka.hr website. With a symbolic donation, that tree was planted on fire-sites by Boranka's volunteers. From ordinary black ash, the largest volunteer reforestation action ever organised in Croatia was launched. In 8 weeks, 25.000 trees were planted with the help of 2.500 volunteers and donations amounting to 520.000€ (in money, materials, services and PR) to turn black fire-sites back to green.