Royal Canin, Nordics

Agnes Vincens-Heller, Responsible for S&OP and PMO, part of Nordic Leadership Team
Natalie Pedersen, Digital Marketing Manager

Ogilvy Denmark *Lead Agency

Jesper Skov, Digital Design & Frontend
Pia Tandrup, CEO
Anja Nyvang, Senior Strategist
Claus Hyldal, Senior Graphic Designer
Jeppe Dalkjær Sørensen, Creative Designer
Sally Dall Azan, Strategist
Camilla Ploug, Creative Director
Laila Lundgaard, Senior Creative
Louise Olsen, Digital Senior Account Manager
Christian Ameen, DOP/Producer
Siri Vonessen, Account Manager / Producer

Rare Studios

Royal Canin, a scientific pet food company driven by its passion for pet health has in recent years experienced a decline in sales and loss in relevance across the Nordic markets - a trend that needed to be turned around. By forging an emotional connection between the brand and cat owners, through the campaign “The Journey from Kitten to Cat”, Royal Canin succeeded in revitalizing their brand and reestablish themselves as the expert in cat nutritional health. More importantly, they increased their total revenue of cat food by 30%.