Coca-Cola Belgium-Luxembourg

Jolien Schelstraete, Brand Manager
Yves De Voeght, Head of Brands Integrated Communication
Gessica Celestri, Digital Manager

Ogilvy Social.Lab Brussels *Lead Agency

An Vande Velde, COO
Gaëlle Dehenain, Account Executive
Mathieu Cardon, Creative Director
Elliot Steed, Social Media Strategist
Juanma Bonastre, Art Director
Chloe Demuynck, Social Media Campaign manager
Clémentine Bailly, Art Director
Fabian De Smet, Motion Designer
Raphael Allegro, Copywriter
Sadaf Naqui, Digital Designer
Sander Janssen, Strategic Planner
Sabrina Schuller, Account Director
Laura van Aerschot, Motion Designer
Antoine Snyers, Developer
Sélim Hamzaoui, Account Manager
Christophe Chantraine, Head of Media

UM

Naomi Osorio Galan, Account Manager

Against a background of a category in crisis, our strategy brought Fanta back to the hearts and hands of teens. Through a social-by-design campaign we gave them control over our marketing efforts, got them to campaign for our new flavors through co-creation; and even allowed them to decide which flavor would actually be launched into the market. The campaign delivered a positive ROI by driving growth for Fanta in an overall category that declined 2% - beating the campaign’s ambitious volume growth target by a multiple of 12.