CLIENT
l'Oréal Paris
Ariane Turek, Group Product Manager, L'Oreal Paris UK
Pierre-Emmanuel Angeloglou, Global Brand President
Severine Breton, VP Marketing Director, Hair Color
Emmanuel Danan, Western Europe General Manager
Zina Tagemouati, Category Director, Haircolor
Chloe Chretien, Project Manager, Hair Color
AGENCY
Sylvain Merigeau, Creative Director, Beauty Team
Charlotte Franceries, President, Beauty Team
Helene Berekbaum De Prins, Global Business Director, Beauty Team
Julien Calot, Creative Director, Beauty Team
Liam Fearn, Associate Creative Director, Beauty Team
Mathilde Samson, Planner, Beauty Team
Emmanuelle Miquel, Art Director, Beauty Team
Guillermo Velasquez, Social Media Director, Beauty Team
Jean Robert, Art Buyer, Beauty Team
Severine Collandre, Producer
Zenith Optimedia
Valerie Rudler, Global Director
Stephanie Chapt, Account Director
SUMMARY
The Roots Family was not just new for Magic Retouch, it also broke new ground for the hair color category. It was eccentric and cinematic in its look and feel, whimsical and irreverent in its tone. We told the story of family bound together by genetics and the roots secret it could not contain, discovering a new product that saved them all. In the process, we welcomed new consumers in new channels and set the standard for a pillar of the L'Oréal Paris family of products.
