Pernod Ricard (Slovakia)

Katarina Hozaková, CMO
Zuzana Magalova, Brand manager

TRIAD Advertising *Lead Agency

Martin Woska, Chief Creative & Strategy Officer
Jimmy Pe, Music Producer
Vlado Kurek, Creative Director
Matúš Hliboký, Copywriter
Alan Holub, Social Media Planner
Peter Ehrenberger, Director
Ján Papač, Digital Media & Strategy Planner
Silvia Klimková, Account manager
Zuzana Tvarošková, Account director
Katarína Šebová, Social Media Brand Manager
Csilla Polak, Art Director
Adam Majko, Graphic Designer

Based on ABSOLUTS’s worldwide heritage of bringing different people together, it was about to make it’s first campaign in Slovakia – one of Europe’s most xenophobic countries.  We found a beautiful overlap with the brand and Slovak culture in the connection of a black singer, and a folklore song “Slovak mothers great daughters you have” that we remixed. Using the track and a Spotify branded playlist, we raised money for an antiracist NGO in Slovakia, increased absolut sales and boosted the brand perception in the most debated Slovak campaign ever.