AGENCY
Tomas Sweertvaegher, Strategic Director
Dennis Vandewalle, Creative director
Dries De bruyn, Creative director
Evi Messagie, Creative director
Evi Messagie, Account Manager
Evi Messagie, Account Director
Lorien Verachtert, Strategic Planner
Evi Messagie, Creative
Evi Messagie, Creative
Evi Messagie, Designer
Evi Messagie, Copywriter
Evi Messagie, Developer
Evi Messagie, Account Manager
Evi Messagie, Strategic Planner
Evi Messagie, Account Manager
Wavemakers
Caviar TV
Norman Bates, Director
Norman Bates, Producer
Norman Bates, Producer
Norman Bates, Producer
Norman Bates, DOP
Pixmix
Leslie Verbist, Post Production Producer
Leslie Verbist, Editor
Leslie Verbist, Grader
Leslie Verbist, Sound
Leslie Verbist, Music
Lunar Gravity
SUMMARY
In Belgium thousands of athletes with an intellectual disability are longing to claim a place on the pitch to enjoy sports together.
A multi-year strategy generated attention, growth of 60% more athletes, as well as new valuable sponsorships.
Creating a narrative of daring and pride resulted in a fundamental change in thinking and a genuine turnaround in the Belgian sporting world.
The principle of ‘challenging the strongest to become stronger yourself’ enables the Special athletes to demonstrate they are gold.
