BCR

Ionut Stanimir, Executive Director of Marketing and Communication
Laura Mihaila, Head of Marketing
Bogdan Alexandru Lefter, Senior Brand Manager
Gabriela Roxana Nicolae, Brand Manager
Ana Maria Ghiurcă, Head of Online Marketing
Andreea Nicoleta Deliu-Pașol, Head of PR and Communication
Cătălin Ioniță, Coordonator Comunicare Corporativă
Andreea Cristina Blejan, Online Communication Expert
Ovidiu Popa, Online Expert

COHN AND JANSEN CREATIVE NETWORK *Lead Agency

Andrei Cohn, Creative Partner
Andrei Beșliu, Group Creative Director
Catalina Ceparu, Senior Copywriter
CRISTINA ABDEL, Strategic Planner
Arina Stoenică, Group Account Director
Oana Stirbu, Account Director
Alex Negoescu, Creative Director
Francisc Zinz, Art Director
Delia Birsan, Account Manager
Diana Crasmariu, Head of Strategy
Simina Leotescu, Head of Strategy

Wavemaker

W Talent Management Hub

Grapefruit

Graffiti PR

The Challenge: BCR to become a brand “about something” and grow as different in people’s mind. The Insight: Though people spend hours thinking and dealing with finances, they don’t know how tomake the banks work FOR them. The Idea and Executions: Democratization of financial know-how for all Romania. Financial intelligence for everyone: habits and tools for a big impact in your financial life. Results: BCR became a brand that’s clearly differentiated as financial education leader, while“responsible” banking products, aka savings, increased sales between +37% to +49% permonth.