CLIENT
Women's Rights Center
Monika Młynarczyk, Marketing and fundraising manager
Joanna Gzyra-Iskandar, Communications and PR Coordinator
AGENCY
Albert Stęclik, Planning director / Copywriter
Tomasz Gębala, Creative director
Katarzyn Skoczylas, Art Director
Monika Klimkiewicz, Social media manager
Tomasz Kozera, Executive producer
Paweł Jóźwik, Producer
Monika Strzępk, Director
Magdalena Olak, Collaborator
SUMMARY
"And husband beats you up just like that?”. This sentence, expressed in the video, best illustrates our strategy: to provocatively portray the victim as the guilty party of the whole situation. Over 3 minutes video published on SM as the main element of the campaign presents symbolic journey of a woman escaping violent home. It highlights the pathology of the system and the social indifference. At the same time, Women Rights Center is portrayed as organization doing the job state authorities should.
