CLIENT
ŠKODA (Ireland)
Ray Leddy, Head of Marketing & Product
Eimear Walshe, Marketing Manager
AGENCY
Margaret Gilsenan, Chief Strategy Officer
Rory Hamilton, Chief Creative Officer
Sarah Sherry, Business Director
David Carter, Account Director
Sorcha Brady, Account Manager
Sacha Noyes, Planner
Mark Tuthill, Art Director
Keeva Bolger, Producer
Eimear O'Sullivan , Account Executive
Rachel Campbell, Account Executive
Laura Comber, Group Client Director
Grainne Byrne, Group Client Director
Jonathan Joyce, Broadcast Director
Karen Yoacham, Senior AV Buyer
Hannah Kelleher, Account Manager
Fiona Howard, Account Manager
SUMMARY
Vyfobeno pro Irsko (Made for Ireland)
They may not be MADE IN IRELAND, but ŠKODAs are so perfect for Ireland, you'd think they were MADE FOR IRELAND.
ŠKODA cars have only been in Ireland since the 1980's. Today's drivers didn't grow up with ŠKODAs, many have never driven one. ŠKODAs are an unknown & often unwanted entity for most. We successfully used communications to give ŠKODA cars a true sense of belonging in and to Ireland. And after years of stalling in 6th place have leapfrogged to number 4.
