AGENCY
Aleš Brichta, Copywriter
Otakar Čihák, Art Director
Martin Petrásek, Group Account Director
Petr Malina, Account Director
Jan Suda, Media Director
Klára Palmer, Group Creative Director
Alice Reindlová, Account Manager
Alice Reindlová, Account Manager
Benjamin Mulderer, DTP Operator
Martin Stříbrský, Art Director
Zita Čáková, Traffic Manager
Jaroslav Malina, Chief Growth Officer
Alice Reindlová, Creative Excellence Manager
Hero & Outlaw
Ivo Půr, PR Director
Lucie Grošaftová, PR Manager
SUMMARY
We wanted to attract people to become referees. A job which is not easy. We did it by showing them how uneasy it was. We managed to get 1,651 completed applications in 10 months. This result meant that the plan was 99.05% fulfilled.
As of 30.6.2021, a total of 306 applicants had successfully passed the category C licensing exams. We exceeded the year-long plan of 350 new licensed referees (or 291 referees in 10 months of the campaign) by almost 5% despite all the complications (COVID/bad reputation).
