CLIENT
KFC France
Isabelle Herman, CEO
Pierre Cailleau, Marketing Director
Guillaume Saez, Head of Brand Communication
Géraldine Neveu, Senior Brand Manager
Camille Beghin, Digital Brand Manager
Maud Roussel, Media Manager
AGENCY
Romain Roux, Head of Creative Planning
Patrick Lecerf, Partner
Christophe Coffre, Creative Director
Jordan Molina, Art Director
Ludovic Miege, Copywriter
Samia Gauvard, Strategic Planner
Caroline Su, Associate Director
Carine Petit, Head of Production
Antoine Palle, Copywriter
Didiier Richarth, Art Director
Jean-Yves Del Volgo, Art Director
Géraldine Tisserant, Producer
Ludovic Chevallier, Head of Social Media
Leah Morse, Social Creative Director
Benjamin Besnainou, TV Producer
Carat France
SUMMARY
After years of stagnating performance in a highly competitive market, KFC France has managed to reverse the trend in under a year, boosting both its image and its business by focusing – and spotlighting – its investments on what makes the brand's products so unique and tasty: the original crispy chicken recipe invented by Colonel Sanders.
