CLIENT
IKEA Česká republika
Marek Vomocil, PR leader CZSKHU
AGENCY
Matej Palus, Account Director
Michaela Brůhová, Copywriter
Barbora Ivanova, Art Director
Adam Spina, Strategy Director
Petra Jankovicova, Strategy Director & Chief Brand Officer
Maros Hamorsky, Copywriter & Ideamaker
Matous Fridrich, Creative Director
Sona Mladkova, Graphic Designer
Dentsu Czech Republic
Bistro Films
Marek Partys, Director
SUMMARY
IKEA's mission has been for years to create a better home for the many. However, there is one severe unrecognized threat to happy homes in Czech Republic, Slovakia and Hungary – domestic violence.
Victims say, fear can be worse than bruises. IKEA launched #FORSAFEHOME project together with NGOs to prove domestic violence is a real thing, even if it is not always visible. People could experience the fear of victims through a shivering spot called “Ghost” that helped raise awareness and finally change the law in the Czech Republic.