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IKEA
IKEA safe exit

RAN IN:

CLIENT
IKEA Česká republika

AGENCY
Triad Advertising *Lead Agency

Michaela Brůhová, Copywriter
Barbora Ivanova, Art Director
Sona Mladkova, Graphic Designer
Matej Palus, Account Director
Michal Pivarči, Senior Copywriter
Adam Spina, Strategy & Media Director
Karolína Trávníčková, Strategy Planner


TRIAD Advertising *Lead Agency

Vlado Kurek, Creative Director


Dentsu Czech Republic


Bistro Films

Marek Partys, Director


Adison


SUMMARY

There are many obstacles when leaving an abusive relationship, let's not be one of them" was a powerful message IKEA conveyed to people in Czechia, Slovakia and Hungary to crush stereotypes in society that pressured victims to stay in harmful relationships instead of starting over. The campaign motivated record high numbers of people to seek professional help and contributed to adoption of National Action Plans in Czechia and Slovakia towards a more sustainable improvement in what is one of the most severe violation of human rights in Central Europe.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Audio Ads,Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Packaging & Product Design,Public Relations,Retail Experience: In Store

Language: English