AGENCY
Panos Sambrakos, Chief Creative Officer
Aggeliki Kornetatou, Group Creative Director
Katerina Androuli, Creative Director
Christina Alifakioti, Business Unit Director
Elena Vlagouli, Group Account Director
Panos Pagonis, Senior Art Director
Daphne Martinou, Senior Copywriter
Foss Productions
Stelios Cotionis, Executive Producer
MICHALIS ALEXAKIS, Executive Producer
Argyris Papadimitropoulos, Director
SUMMARY
In 2021, there was a 50% rise in femicides in Greece, with many of the murders called "crimes of passion" or attributed to "extreme love".
Lacta, a chocolate brand that has always been telling love stories, chose to make an online film about what love is not.
"Don't Ever Leave Me" became the number 1 trending video in the country, was shown at schools, and aired for free on most TV channels, beginning a much-needed discussion in Greek society, whilst calls for help by domestic violence survivors increased x8 times.
