VODAFONE ROMANIA

Ruxandra Rau, Director, Brand and Marketing Communication
Irina Mihailescu-Cristian, Manager Brand & Commercial Communication

McCann Worldgroup Romania *Lead Agency

Catalin Dobre, Creative Director
Ruxandra Papuc, Executive Creative Director
Adrian Rusu, Group Creative Director
Stefan Chiritescu, Chief Strategy Officer
Iulia Bold, Senior Art Director
Andra Vlasceanu, Senior Art Director
Mircea Tara, Senior Copywriter
Anca Pantus, Senior Copywriter
Doina Ionescu, Group Account Director
Stefania Tita, Senior Account Executive
Cosmin Hritcu, AV Producer
Daniel Chelu, Account Manager
Tiberiu Munteanu, Head of A/V Production
Dan Mares, Senior Strategy Planner

“Together let’s go big” is the story of a movement based on a collective that goes beyond McDonald’s to include suppliers, farmers, and businesses the brand has been working hand in hand with. The objective? Improve positive advocacy for McDonald’s by showcasing how a decision taken by the brand and implemented with its partners can have a massive positive impact on the planet, the economy, and our health. The results far surpassed our ambition: +25 pts in positive advocacy from clients exposed to the campaign compared to clients who weren’t.