McDonald’s Polska Sp. z o. o

Michał Arament, Client Project Owner - Marketing Director
Katarzyna Borowska, Client Project Ownership

DDB Warszawa Sp z o.o. *Lead Agency

Malgorzata Majcher, Strategy Lead
Klementyna Jarmusz, Strategy
Dominika Laganowska, Agency project lead
Marcin Szmidt, Design Lead

OMD Sp. z o.o.
OMD Sp. z o.o.

Marta Sprzaczak, Media
Rafal Szafraniec, Group Account Director
Marta Czeczotka, Digital Strategy&Technology Manager

Raising awareness on the issue of sexual harassment in the workplace is a huge challenge. The campaign took a fresh approach and aimed at the silent majority, instead of victims. The tone mocked our tolerance for abuse and encouraged people to have a conversation about the topic. The campaign cut through the masses instantly and became viral on social media. 72% of those polled believed the ad will have a positive impact on work culture in Iceland, and more than half shared or discussed the content with others.