Pernod Ricard (Slovakia)

Veronika Lisova, Brand Manager ABSOLUT

JANDL, marketing a reklama, s.r.o. *Lead Agency

Patrícia Reichlová, Strategy Director
Jakub Kováč, Strategy planner
Alexandru Strimbeanu, Creative Director
Lucia Repová, Art Director
Jakub Jurica, Copywriter
Rasťo Kuttner, Account Director
Marek Wilhalm, Production Manager

Pr Clinic

Alexandra Galisová, PR Manager

In Latvia, a large amount of waste is buried at landfill, and since people do not face the problem directly, they do not act. To make people face the problem, we planned 3 phases: first, we scared people with a new landfill soon to be built nearby the residents; second, we educated them; and lastly – we reminded them to build habits. We reached 61% of the total defined audience, 37% of people committed to reducing waste after the campaign, and the unsorted waste at the landfill decreased by 2%.