CLIENT
FUIB
Ksenia Sikorskaya, Marketing director
Natala Demydenko, Head of marcom
Iryna Kishchenko, Marcom specialist
AGENCY
Svitlana Tsvelenieva, Creative director
Kateryna Melnyk, Senior copywriter
Zhanna Sidorskaya, Client service director
Elena Shevchenko, Group account director
John Alekseev, Senior art director
Jane Dorsett, Case contributor
Dievo
Anastasia Mikhailova, Digital Media Manager
Andriy Uzov, PPC Manager
Olena Burova, Strategic director (media)
Alla Borshch, Managing director
SUMMARY
In Latvia, a large amount of waste is buried at landfill, and since people do not face the problem directly, they do not act.
To make people face the problem, we planned 3 phases: first, we scared people with a new landfill soon to be built nearby the residents; second, we educated them; and lastly – we reminded them to build habits.
We reached 61% of the total defined audience, 37% of people committed to reducing waste after the campaign, and the unsorted waste at the landfill decreased by 2%.
