CLIENT
Nemira Publishing House
Andreea Lupescu, PR Manager
Eli Badica, Coordonator n’Autor
Ana Androne, Director Comercial
Andreea Mitran, Digital Brand Manager
Catalina Nicolau, Executive Director
AGENCY
Bogdan Costin, Creative Director
Cristiana Petre, Senior Copywriter
Robert Soparlache, Head of Art
Miruna Antonescu, Head of Strategy
Paul Foltache, Senior Developer
Simona Zglimbea, Account Director
Georgiana Feriu, Account Manager
SUMMARY
To empower Ukrainians and unite people around the world for the support of Ukraine, a fundraising platform UNITED24 decided to create a symbol of Ukrainian perseverance. The last bastion of the defence of Mariupol - Azovstal, is a world-known symbol of perseverance. Using the last block of the Azovstal steel, we made unique bracelets. 100,000 bracelets were sold-out in 44 countries. Global public figures sharing and representing the bracelet including The Pope. Story earned 1.2B impressions and $114M earned media worldwide. But most importantly, $8.2M were raised to help Ukraine.
