CLIENT
Ukrainian Railways
Oleksandr Kamyshin, Ex-CEO
Oleksandr Pertsovsky, Member of the Board and Head of Passenger Company
Oleksandr Shevchenko, Deputy Director of Passenger Company for Communications and Client Service
Anastasia Zolotaryova, Head of External and Internal Communications Department of Passenger Company
AGENCY
Yaroslava Gres, Partner
Dariia Lubimova, COO
Olya Garkusha, Creative Manager
Oleksandra Kulinich, Project Manager
Oleksandr Taran, Communication Manager
Renata Kazanska, Communication Manager
Phil Pukharev, Content Manager
Dmitry Paziura, Project Manager
Port.
Katya Taylor, Art curator, Project curator
Oksana Holubenko, Project manager
Natalia Kostenko, Project Manager
Maksym Kilderov, Artist
Dmitry Burak, Artist
Serhii Gres, Artist
Valentyn Kuzmenko, Artist
Alina Konyk, Artist
Andrii Prysiazhniuk, Artist
Dmytro Kasianiuk, Artist
Marian Motruk, Artist
Roman Chizz, Artist
Vova Owak, Artist
Skorozinsky production
Artem Skorozinsky, DOP, Videoeditor
Tetiana Vaschenko, Director
SUMMARY
When the food delivery service market was declining, Tazz managed to achieve a historical GMV record (Gross Merchandise Value): +29% YoY, got +51% new users, +106% Direct traffic and a 49% higher conversion rate vs. benchmark.
The go to solution could have been a standard aggressive promo, but the brand took a risk and launched a bold & educational message about dividing cooking tasks and normalizing ordering food anytime someone (regardless of their gender) feels overwhelmed, has no time, or inspiration to cook or wants to fulfill a specific craving.
