AGENCY
Rósa Hrund Kristjánsdóttir, Creative Director
Erla Maria Arnadottir, Associate Creative Director
Snjólaug Lúðvíksdóttir, Copywriter
Davíð Terrazas, Senior Art Director
Snædís Malmquist, Art Director
Hallmar Freyr Þorvaldsson, Photographer
Agnes Hlíf Andrésdóttir, Account Manager
Gunnar Ben, Choir Conductor
Edda Kentish, Co-copywriter
Republik
Reynir Lyngdal, Film director
Hannes Friðbjarnarson, Producer
Víðir Sigurðsson, DOP
Stefán Örn Gunnlaugsson, Music Production
Chantelle Carey, Choreographer
SUMMARY
On the 20th of January, the supply of Leopard2 tanks to Ukraine was rejected. So we challenged the media fatigue to change the minds and hearts of our European allies.
Using hashtag mechanics and Instagram as our communication channel, we engaged directly with our audience and got the unexpected media response of 16M total reach. But most importantly, three days later we were given tanks.Surely the campaign wasn’t the only factor, but we’d still like to think that it was a significant one.
¦On the 20th of January the supply of Leopard 2 tanks to Ukraine was rejected. So we challenged the media fatigue to change the minds and hearts of our European allies.
Using hashtag mechanics and Instagram as our communication channel, we engaged directly with our audience and got the unexpected media response of 16m total reach. But most importantly, three days later we were given tanks.Surely the campaign wasn’t the only factor, but we’d still like to think that it was a significant one.¦On the 20th of January, the supply of Leopard2 tanks to Ukraine was rejected. So we challenged the media fatigue to change the minds and hearts of our European allies.
Using hashtag mechanics and Instagram as our communication channel, we engaged directly with our audience and got the unexpected media response of 16M total reach. But most importantly, three days later we were given tanks.Surely the campaign wasn’t the only factor, but we’d still like to think that it was a significant one.
