CLIENT
UNITED24
Mykhailo Fedorov, Deputy Prime Minister for Innovation, Education, Science and Technology
Yaroslava Gres, Main Coordinator
Julia Solovey, Head of Partnerships department
Valeria Dorosh, Head of Communication Department
Natalia Stanko, Content manager
Felix Litvin, Content manager
Tatyana Melnikova, Content manager
Daria Mituk, Сommunications manager
Katya Bolshakova, Designer
Dan Balashov, Photographer
Andrii Yushak, Photographer
Artem Skorozinsky, Videographer
Metinvest
Yuriy Ryzhenkov, General Director
Natalya Yemchenko, Chief Reputation Officer
Oleg Davidenko, Corporate Communications Department Director at Metinvest
AGENCY
SOVA jewelry house
Lyudmila Sova, General director
Stepan Slynchuk, CEO
Anna Koval, Head of Marketing & Sales
Andrew Onoprienko, Head of e-commerce & digital
Kristina Bashliy, Deputy head of marketing
Nova poshta
Vyacheslav Klymov, Co-founder
Olena Plakhova, Chief reputation and marketing officer
Olena Umerenko, Head of the Department of Social Responsibility of Business
Rozetka
Iryna Chechotkina, Co-founder
Vladyslav Chechotkin, Co-founder
Yulia Kuznetsova, Deputy Head of marketing
Oleksiy Tibilov, Deputy head of the contact center
SUMMARY
For the third year in a row the Danish Cancer Society transformed Father's Day into "Save Your Father's Day," inviting children and relatives to remind all fathers in the country to see a doctor if they notice bodily changes that could be signs of cancer. Through a single film on SoMe the campaign ensured that 78,200 Danes engaged in conversations with their fathers or loved ones about cancer symptoms. This meant that, when measured across the entire campaign investment, we've essentially spent just €0,94 per conversation about cancer symptoms generated.
