CLIENT
OUMPH!
Mick Van Ettinger, Chief Marketing Officer
Henrik Akerman, Global Brand Lead
Ankan Linden, Chef and Co-founder
Linda Arnason, Global Brand Manager
Elisabeth Samueisson, Nordic Brand Manager
AGENCY
Tomas Ostiglia, Executive Creative Director
Kevin Cabuli, Creative Director
Jorge Zacher, Creative Director
Tom Elliston, Managing Director
Lucas Rodriguez, Head of Planning
Felipe Calviño, Head of Production
Yan Graller, Graphic Designer
Germán Rivera, Senior Copywriter
Diego Vieira, Senior Art Director
Ezequiel Scarpini, Art Director
Oscar Fernandez, Account Director
Saskia Van Liempt, Head of PR & Comms
Camilla Facin, Head of Planning
Bruno Gomiero, Planning Manager
Ana Goyoaga, Planner
Landia
Marta Martinez, Executive Producer
Nico Cabuche, Executive Producer
David Fernandez, Production Design
Pau Lozón, Editor
Julian Coppola, Post Production
Marga Vazquez, Stylist
Aimar Molero, Music
Milton Kremer, Director
SUMMARY
The Dogcation-campaign is a great example of the great results that await when a brand identifies a common ground between a genuine commercial challenge and strong consumer interests. The case also demonstrates clear causality between the campaign and commercial results.
By launching the Dogcation-competition on SoMe, Spies was met with overwhelming engagement from Scandinavian pet-owners. They not only participated in the competition, but also used their vouchers to purchase Spies-vacations afterward.
Did it work? Kind of:
75,7% view-duration11,000 SoMe-engagements+33,000 participants50+ million DKK in generated salesROMI: 627%
