CLIENT
HCL Online Advertising
Razvan Acsente, Chief Marketing Officer
Cristina Sauciuc, Head of Brand & Communication
Anca Nelersa, Head of Campaigns & Creative Lab
Eva Cosa, Social Media Manager
Roxana Stratulat, Former team member
Roxana Niculae, Brand Division
Diana Barbu, Social Media Specialist
Denisa Iordache, Commercial Campaign Manager
Stela Cristea, Manager Performance Marketing
Florin Diac, Senior performance marketing
Mihnea Ursu, Media Director
AGENCY
Valentin Suciu, Chief Creative Officer
Luca Costea, Senior Copywriter
Ovidiu Juravle, Former team member
Chitu Emi, Account Manager
Amalia Jakab, Business Unit Leader
Oana Oprea, Head of Digital Planning
Alexandra Bolocan, Junior Account Executive
Conversion
Graffiti PR
Sinziana Baltac, Senior PR Consultant
Ramona Romanov, PR Specialist
Paul Kasprovschi, Research & Evaluation Director
Ioana Traistaru, Creative Planner
Ramin Vahidi, Junior Art Director
SUMMARY
The Dogcation-campaign is a great example of the great results that await when a brand identifies a common ground between a genuine commercial challenge and strong consumer interests. The case also demonstrates clear causality between the campaign and commercial results.
By launching the Dogcation-competition on SoMe, Spies was met with overwhelming engagement from Scandinavian pet-owners. They not only participated in the competition, but also used their vouchers to purchase Spies-vacations afterward.
Did it work? Kind of:
75,7% view-duration11,000 SoMe-engagements+33,000 participants50+ million DKK in generated salesROMI: 627%
