CLIENT
IBM Corporation
John Kennedy - VP, Corporate Mktg.
Sharon Driscoll - WW VP, IBM Systems & Technology
Ann Rubin - VP, Brand Expression & Global Advt.
Matt Michaels - AP Consolidated Advt. Director
AGENCY
Lou Aversano - Global Managing Director
Michael Dobak - Managing Director, NA
Tom Godici - Executive Creative Director
Greg Ketchum - Executive Creative Director
Susan Westre - WW Executive Creative Director
Ashley Wood - Partner, Sr. Strategic Planner
Mindshare
NEO
SUMMARY
In 2008, IBM recognized a unique opportunity to provide new leadership where leadership was urgently needed. Specifically, to educate the world of the fact that the technology existed today - to make the systems of the world - energy, traffic, education, water - work better. Work SMARTER. IBM had the technology and know-how to build a Smarter Planet if we could just muster the will to build it. As a result: the Smarter Planet strategy has expanded IBM's market potential by as much as 40% globally, or $2.3 billion dollars.
