CLIENT
Mars, Inc.
Peter West - European President, Chocolate
Osher Hoberman - Brand Director, Snickers, US
Michael Magee - VP, Chocolate, UK
Lynne McColl - Global Brand Director, Snickers
AGENCY
James Miller - Director, International Acct. Planning
David Goring-Morris - Client Services Director
Alex Lewis - Acct. Planner
Kirsten Flanik - Managing Director
Kathryn Brown - SVP, Director
David Lubars - Executive Creative Director
BBDO Dusseldorf
Graffiti BBDO
Impact BBDO
SUMMARY
Snickers is the world's biggest chocolate bar, and in many of its markets the most loved. But this success has been built upon individual markets developing their own marketing materials, each with its own positioning and tonality. Through exploring the dynamics of the male pack, we harnessed a simple, yet enduring insight that united some 43 markets across all five regions. The resulting "You're Not You When You're Hungry" campaign has not only driven sales growth across the world; it has given Snickers a place in popular culture once more.
