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Nike Football
Write the Future

RAN IN: United States, United Kingdom, Italy Spain

CLIENT
Nike, Inc.

AGENCY
Wieden+Kennedy *Lead Agency

Dan Hill


AKQA


Mindshare


Razorfish


SUMMARY

In 2010, as football's biggest event approached, Nike saw the opportunity to create a step-change in its football business. Every football fan on the planet would be watching, cheering and talking about events in South Africa. This is a story about how leading and inspiring conversations around the sport when it mattered most established Nike as the leading voice in football. How it inspired a new generation of young football fans and how it created an engaged and thriving community for the future.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, Print, OOH, Retail Experience, Consumer Involvement

Audience: Teens (13-20), Men

Objectives: Build, defend brand position

Type: Business to Consumer

Classification: Multinational

Language: English

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