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Febreze / Ambi Pur
"Breathe Happy" Global Campaign

RAN IN: United States, United Kingdom, Italy, Mexico

CLIENT
Procter & Gamble

Gary Coombe, Global Brand Franchise Leader

AGENCY
GREY Worldwide *Lead Agency

Per Pedersen, Global Creative Director
James McPherson, Sr. VP, Associate Director of Bdcst. Prodcution
Rob Lenois, Creative Diretor
Robe Perillo, Creative Director
Jeff Stamp, Creative Director, WW
Oliver Gibson, Planner
Elizabeth Gilchrist, VP, Account Director
Jorge Villar, Account Dir.
Bettina Tuerptiz, Account Director


Possible Worldwide


G2


MSL Group


Starcom MediaVest Group


SUMMARY

Febreze / Ambi Pur needed to create a single global campaign idea to support the business across 17 countries with different cultures, languages and attitudes towards air care. Due to the acquisition of Ambi Pur this was made more challenging by the need to accommodate two different brands. The discovery of a universal human insight based on how people's senses help them judge their environment allowed the idea to transcend boundaries and appeal globally. Furthermore, this single global idea was then bought to life to make it feel locally relevant.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, Print, PR, Retail Experience, Events, Consumer Involvement, Sponsorship

Audience: Women

Objectives: Brand relaunch, reposition

Type: Business to Consumer

Classification: Multinational

Language: English