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Lifebuoy
Lifebuoy - Global Handwashing Day

RAN IN: Indonesia, Nigeria, Kenya, India

CLIENT
Unilever Asia Private Limited

Samir Singh - Global VP
Rohit Bhasin - Global Brand Director
Anila Gopalan - Global Social Mission Manager
Anusha Gupta - Global Brand Manager
Myriam Sidibe - Global Social Mission Director

AGENCY
Lowe Lintas and Partners *Lead Agency

Rohit Chatterjee - AVP
Amer Jaleel - National Creative Director
Sagar Kapoor - Group Creative Director
Nisha Neurgaonkar - Sr. Brand Services Manager
Pooja Rawat - Sr. Brand Planning Director


SUMMARY

Handwashing with soap can significantly reduce child mortality due to diarrhea and pneumonia, if used at the critical occasions like before eating and after toilet. But people do not know this. The campaign focused at creating this awareness amongst children and parents in the developing market in partnership with Unicef. Millions of people were made aware and lives of children were saved as a result of our efforts.

CASE VIDEO


Hero Medium: Consumer Involvement

Medium Featured On Video: TV, Radio, Social Networking Sites/Applications, Print, OOH, PR, Events, Consumer Involvement

Audience: Brand Influencers, Children (12 and under), Mothers

Objectives: Increase awareness

Type: Business to Consumer

Classification: Multinational

Language: English