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Sea Hero Quest
Sea Hero Quest

RAN IN:

CLIENT
Deutsche Telekom

Hans-Christian Schwingen, Chief Brand Officer
Wolfgang Kampbartold, Vice President of International Marketing Communications
Ayten Pekerman, Senior Manager, International Marketing Communications
Daniel Jaeger, Senior Manager, International Marketing Communications
Sonja Wessel, Senior Manager, International Marketing Communications

AGENCY
Saatchi & Saatchi London *Lead Agency

Sam Wise, Head of Planning
Clare Shaw, International Client Services Director
Sam Grischotti, Business Leader
Franki Goodwin, Creative Director
Vitor Forte, Account Director


MediaCom


Proud Robinson


SUMMARY

Sea Hero Quest is a mobile game dedicated to helping global research into dementia. Our aim was to revolutionise the way data is collected for scientific purposes. By collecting data equivalent to almost 14,000 years of traditional research, from over 3 million players, we created the potential to diagnose dementia 10 years earlier than is currently possible.

CASE STUDY

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CASE VIDEO


Hero Medium: MOBILE/TABLET

Medium Featured On Video: BRANDED CONTENT;MOBILE/TABLET;PR;PRINT;SOCIAL MEDIA;TV

Audience: Adults, worldwide

Objectives: To revolutionize the way data is collected for scientific purposes.

Type: Business to Consumer

Classification: Multinational

Language: English