AGENCY
Jason Schragger, Chief Creative Officer
Fabio Costa, Executive Creative Director
Lalita Koehler, Executive Director, Integrated Production
Amy Turnbull, Group Account Director
Evan Ferrari, Group Strategic Planning Director
John Lisko, Executive Communications Director
Dentsu Aegis Network
Keiichi Higuchi, Chief Creative Officer
Fuminori Koike, Group Account Director
Keita Kimura, Group Strategic Planning Director
Hiroyuki Maruyama, Executive Communications Director
SUMMARY
Amidst a rapidly transforming industry, Toyota understood that evolution into a mobility company was necessary to stay competitive.
With a new partnership with the Olympic and Paralympic Movements, we needed to uncover the way people think about mobility.
Understanding that movement is the key to opportunity, we created a 360, cross-platform campaign— when we’re free to move, anything is possible. Start Your Impossible.
This effort established Toyota as a Mobility and Robotics leader, working to improve lives and enable independence.
