CLIENT
Central de Alimentos
Eduardo Castillo Di Vito, VP Central America José Mariano Castillo, Marketing Manager Edgar Rosal, Brand Manager Jorge Barrios, Brand Manager Jr Alfredo Pivaral, Commercial Director
AGENCY
Alejandro Murillo, Creative Director Diego Castillo, Creative Director Guisel Alpírez, Account Executive
SUMMARY
The internet penetration has change guatemalan habits. The store keeper was usually an important influencer in the communities, buy lately, with less impact. We created a virtual store keeper as a community manager, to continue persuading costumers in the digital world. With the creation of Tonito Silba, a character with good Guatemalan virtues, Señorial achieved a strong relationship through more than 50,000 private massages.
Tonito Silba has reached 15,615,821 users with 710 posts and has more than 585 fans with whom interact in his fanpage, posts and private messages.
