CLIENT
Banco G&T Continental
Carlos Granados, Marketing Manager Alma Monzón, Retail Acquisition Executive Director Carlos Méndez, Market Intelligence Director
AGENCY
Víctor García, General Manager Federico Aunchain, Creative Director Carolina Chacón, Planning Director Ana Luisa Yurrita General Manager
Eagle Media
SUMMARY
Guatemala is a country in continuous growth, which lacks a culture of saving, in which more than half of the population is not banked. In this Country there is a Bank that in 2013 decided to convert its reason to exist in promoting the development of its people and expressed it with a simple call to action, that in only three words, made forget the excuses and mobilized the people to the action ... "AHORRA O NUNCA". A call that had a response, achieving a significant change in the country's savings culture, generating a growth in the number of Guatemalan banked, thus creating new formal banking users. Banco G & T Continental becomes the benchmark for the Savings category in Guatemala.
