CBC

Nathalie Hasbun, Brand Director
César Solórzano, Category Manager, Lorena Guillioli, Mkt Manager Pepsico
Mario Acevedo, Brand Manager
Julio Corado, Brand Manager Regional,

Don't Stop Me Now *Lead Agency

Víctor García, General Manager
Federico Aunchain, Creative Director
Carolina Chacón, Planning Director
Ana Luisa Yurrita
General Manager

OMD Guatemala

Santiago Londoño, General Manager

In March 2017 Adrenaline Rush launches an Inn and Out that could be associated to the consumption at night, giving the consumer an extra Boost of energy and offering a new flavor: Adrenaline Turbo Its communication and all the brand actions were based on the association between the boost of energy with the boost that is given to a car engine and the communication was leveraged with the film FAST AND FOURIOS 8. The results of Adrenalin Turbo exceeded all established goals and had such a positive impact on the business and brand image that it was decided to keep it as a permanent line extension.