Pollo Campero

Álvaro Morales, Central America CEO of Restaurants Business Unit
Carlos Ramírez, Central America Marketing VP of Restaurants Business Unit
Rodrigo Del Cid, Pollo Campero Marketing Manager
Paulino Portillo, Family Segment Development Manager

Don't Stop Me Now *Lead Agency

Víctor García, General Manager
Federico Aunchain, Creative Director
Carolina Chacón, Planning Director
Ana Luisa Yurrita
General Manager

PHD

Sylvia Canel, General Director
Ingrid Sagastume, Planning Director

Given the political and social situation of the country, Pollo Campero launches a call for individual action for collective well being, emphasizing that it was time to shift from the indifference to make the difference. The campaign affected positively the spirit of Guatemalans, reinforcing their values, appealing to a new nationalism, becoming a topic of national conversation. Significant results in KPI´s: • Substantial increase in the brand's emotional connection with its consumers • Exceeded business objectives: sales + 4% vs. previous year • Increase of +0.5 percentage points in Share of Value, consolidating category leadership.