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2018 SILVER SOCIAL MARKETING GUATEMALA
Nestlé
United for healthy children
RAN IN: Guatemala
CLIENT
Nestlé Guatemala
Rodrigo Beherán, Nestlé Guatemala General Director Susanne Cochez, Corporate Affairs Manager Anabella Cuervo, Corporate Affairs Specialist Patricia Vial, Nutrition Manager, Communication and Wellness Vanessa Leone, Nutrition Health and Wellness Specialist
AGENCY
Ogilvy Guatemala *Lead Agency
Juan Mauricio Wurmser, CEO & General Manager Tete Del Cid, Marketing Services Director Ramiro Eduardo VP Creative Services María Andrea Salvadó, Strategic Planning Director Santiago Dobrich, Associate Creative Director Alejandra Polanco, Account Supervisor María Fernanda Díaz, Account Executive
Zenith Media - 4am Saatchi & Saatchi
Ana Quiroa, Nestlé Team Media Supervisor
Darwin Zone
Carolina Chavarría, Client Services Manager
Studio Di Guatemala
SUMMARY
With the objective of reducing the problem of child malnutrition in Guatemala, the Unidos por Niños Saludables movement created by Nestlé was able to evidence the problem in the eyes of all Guatemalan mothers, while explaining its causes, consequences and the power the mothers themselves have to positively impact the future of their children through healthier eating habits.