CLIENT
Fundación Sobrevivientes
Claudia Hernández, CEO & General Manager
AGENCY
Juan Mauricio Wurmser, CEO & General Manager Ramiro Eduardo VP Creative Services María Andrea Salvadó, Strategic Planning Director Juan Santamaría, Creative Director Andrea Slowing, Creative Departament Coordinator María José Aparicio, Account Executive Víctor Pérez, Audiovisual Production Director Raúl Pineda, Audiovisual Producer
Hill & Knowlton Strategies
Fernando Bolaños, General Director
SUMMARY
In a complex cultural context and with an extremely reduced budget, the #NoSePuedeSerMujer Movement initiated a change of perception in the Guatemalan population, generating solidarity and empathy towards Guatemalan women who must expose themselves to sexual harrassment risks every day. The movement succeeded in bringing together many influential women and media channels, effectively reaching more than 13,000,000 Guatemalans and bringing a bill to Congress that sought to tipify sexual harassment in public spaces as a felony.
