CLIENT
Tigo
María Ximena Rodríguez, Chief Experience Officer Jamie Moreno, Marketing Director Jose Guzmán, Digital Marketing Manager Juan Pablo Morales, Digital Marketing Specialist Adro Velásquez, Digital Marketing Optimizer
AGENCY
Sebastian Obando, Director Diana Galindo, Community Manager & Content Generator Ludwin Mancia, Content Generator & Creative Kerwin Matías, Project Manager
4am Saatchi & Saatchi
Guillermo Martínez, CEO Luis Gutiérrez, Digital Media Manager
SUMMARY
Taking advantage of the Pokemon Go trend that required interaction with physical points known as Poke Stops, we searched for areas with higher concentration of stops. The zones were branded as a point of by using purchased items to personalize the user´s experience when receiving a reward. Two events were conceptualized and we promoted attendance through social networks. Results in 10 campaign days: 162 million impressions (Goal: 18M impressions) Attendees: 38,000 (target: 8,000 attendees) The new channel allowed us to achieve 1.3M impressions in an 8-hour period.
