Genentech, Inc.

Venu Vittaladevuni, Sr. Manager, Analytics Marketing

CDMiConnect *Lead Agency

Dina Peck, Managing Partner, Executive Creative Director
Tom Galati, Associate Partner, Creative Director
Jay Sylvester, VP, Group Art Supervisor
Matthew Sherwood, VP, Associate Creative Director, Copy
Michele Monteforte, Sr. VP, Group Creative Director, Art
Mark Vasquez, VP, Group Acct. Supervisor
Kristi Tezha, Assistant Acct. Executive
Ralph Andre, Sr. Art Director

Nearly 800,000 people have a stroke each year. But until recently, only 1 out of 4 stroke victims arrived at the hospital fast enough to reduce their chance of serious long-term disability. Genentech set out to change that. Through the Act F.A.S.T. campaign, hospitals and advocacy groups were able to effectively educate the public on the signs of stroke and need to get to the hospital right away. After launch, traffic to the website skyrocketed and the percent of patients optimally treated saw its first increase in almost 2 decades.