Johnson & Johnson

Katelyn Ettenger, Associate Brand Manager
Mikio Fujitsuka, Group Brand Director

BBDO New York *Lead Agency

Kim Ryneska, SVP, Director of Strategy
Derek Harms, Digital Creative Director
Elisabeth Leonard, SVP, Director
Michael Verga, Account Manager
Cathy Israelevitz, EVP, Senior Director
David Lubars, Chairman/Chief Creative Officer
Damjan Pita, Digital Creative Director
Tom Markham, Executive Creative Director

OMD

J3

Millions of men lose their hair. Few do something about it. Why, you ask? Turns out, while theres the stigma of hair loss, society has a bigger issue with men who confront it. ROGAINE decided to challenge this. Through partnerships with influencers, ROGAINE leveraged a truth what some would call a harsh truth to wake up their audience and start to change the bigger cultural conversation around hair loss. In the end, we started a conversation with millions, increased brand favorability by 7.8%, and saw purchase intent increase by +11.2%.