Luxottica

Doug Zarkin, CMO, Pearle Vision
Traci Dyer, Sr Director Brand Strategic Planning and Marketing Operations

Energy BBDO *Lead Agency

Andres Ordonez, Chief Creative Officer
Michele Brandel, ACD Copywriter
Erika Hillman, ACD Art Director
Larry Gies, Chief Strategy Officer
Josejuan Toledo, ACD Art Director
Sofia Gonzalez, ACD Copywriter
Elke Anderle, SVP, Group Planning Director
Shannon Mehner, Planning Director

OMD

Pearle Vision was started by Dr. Stanley Pearle with one small practice. But 500 locations later, Dr. Pearles vision of neighborhood eye care got lost in a sea of big deals and promises. Our BIG challenge was to convince people, in a category where small independent doctors win, to re-consider Pearle Vision. By going back to our roots of small neighborhood eye care and building relationships one at a time, we went from being considered big-box chain eye care to being the national chain perceived as having the highest quality doctors.