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Bayer Aspirin
Bayer Aspirin - Making Heroes of Us All

RAN IN: United States

CLIENT
Bayer Healthcare

Fred Duchin, VP, Marketing Analgesics

AGENCY
Energy BBDO *Lead Agency

Katie Clow, EVP, Client Service Director
Trish von Rein, Account Director
Catrina McAuliffe, SVP, Group Planning Director
Larry Gies, Chief Strategy Officer
Kristen Schumacker, Account Executive
Josh Gross, SVP, Executive Creative Director
Pedro Perez, SVP, Executive Creative Director
Alejandro Juli, Creative Director
Fernando Passos, Creative Director


MediaCom


iCrossing


SUMMARY

By highlighting an often-overlooked indication for Bayer® Aspirin—the ability to save a life during a heart attack—we inspired a new generation of people to begin carrying aspirin and, ultimately, become heroes to those around them.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: BRANDED CONTENT

Medium Featured On Video: DIRECT;Mail;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;RADIO;Spots (Radio);SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;SALES PROMOTION

Audience: New Audience

Objectives: Increase awareness

Type: Business to Consumer

Classification: Regional;National

Language: English